Privacy Policy
Oh hey! To make sure your session on our site is as effective as possible we track your activity using your IP address.
This will allow us to see that you (not you by name btw) have been on the site and where you’ve been. We can also make sure we give you the correct currency, delivery options and remind you of products you have looked at before they go out of stock, as well as access to the best and most relevant deals. Unfortunately, we really need this information and it forms an important part of the operation of our site. If you don’t want us to track your activities you shouldn’t use our site.
Who is the controller?
Reg. No: Reg. Name:
Reg. Office:
E-mail: hello@theumamibros.com
The Purposes and Legal Basis for our Processing of Personal Data
Performance of Purchase Agreement
When buying a product from The Umami Bros you enter into a purchase agreement with us. The Umami Bros processes data such as your name, address, e-mail, phone number, payment information, customer number and the serial number of your product for the purpose of performing your purchase agreement. The data is used to for example deliver your product, notify you when it has arrived, control your identity, handle payment and manage returns, support, complaints and warranty issues. The legal basis for this processing is that it is necessary for our performance of your purchase agreement or in order to take steps at the request of you prior to entering the purchase agreement. You are not obliged to provide the requested personal data, but if the data is not provided The Umami Bros cannot enter into a purchase agreement with you.
Customer Account
When an order is placed for the first time, we ask you to provide us with your name, e-mail address, phone number and address for the purpose of handling issues related to your The Umami Bros product, for example to track your order and manage returns, support, complaints and warranty issues. The legal basis for this processing is that it is necessary to meet your and The Umami Bros’s legitimate interest of handling issues related to your The Umami Bros product and/or that it is necessary for our performance of your purchase agreement or in order to take steps at the request of you prior to entering the purchase agreement.
Marketing
If you choose to subscribe to our mailing list, The Umami Bros uses your name and e-mail address for the purpose of direct marketing by sending you newsletters about for example our products. The legal basis for this processing is that you have given consent to the processing of your e-mail address for the purpose of direct marketing and/or that it is necessary in order to meet The Umami Bros’s legitimate interest of direct marketing our products and services.
Contact
If you contact us through our contact form or by e-mailing us we will use the data you send to us, including for example your name and e-mail address, for the purpose of communicating with you and otherwise handle your inquiries and requests. The legal basis for this processing is that it is necessary to meet your and The Umami Bros’s legitimate interest of contact and otherwise handling your request.
Career
If you send us your résumé or job application we will use the personal data you send to us to evaluate your skills profile matching of the job requirements and to contact you once the process is complete. The legal basis for this processing is that it is necessary in order to take steps at your request prior to entering an employment agreement and that the processing is necessary in order to meet your and The Umami Bros’s legitimate interest handling your job application.
Legal obligations
The Umami Bros may also process your personal data to comply with legal obligations, for example related to product safety, accounting and tax issues. The legal ground for this processing is that it is necessary for compliance with legal obligations to which The Umami Bros is subject.
Recipients of your Personal Data
We do not sell or trade your personal data with third parties.
The Umami Bros shares personal data with processors, such as firms assisting The Umami Bros in operating our site, logistics and shipping companies, payment service companies and marketing firms, who process your personal data onThe Umami Bros’s behalf. When doing so The Umami Bros always makes sure to have relevant data protection agreements in place to safeguard your personal data and make sure that it is only processed for our intended purpose.
When legally obliged to do so, The Umami Bros may also share your personal information with public authorities who are independent controllers and thus process your data for the purposes and means determined by them. When delivering your products The Umami Bros may also share your information with bodies handling the general transport of goods.
For How Long Does The Umami Bros Store Your Personal Data?
Personal Data which has been collected for the performance of a purchase agreement is as a main rule stored during one year after the end of the product’s warranty time, provided that there are no outstanding issues related to the product and that The Umami Bros does not have a legal obligation to save the data longer. The Umami Bros will however store information related to the functionality of our products, including their serial numbers, during ten years after the transaction date in order to give you and potential future owners a high quality of service in relation to the specific product.
Information which has been registered in relation to your Customer Account will be stored for as long as the account is active. If you choose to close your Customer Account, The Umami Bros will close your account. The Umami Bros will however store the information on your Customer Account in accordance with the principles outlined in the above section.
We will store your name and e-mail address for the purpose of direct marketing until you object to this or withdrawal your consent. If you do so, we will immediately erase the data from the list.
Résumés and job applications will be deleted within a year after you have sent these to The Umami Bros. E-mails, which are not related to purchase agreements or your The Umami Bros products, will be deleted within half a year.
Your Rights
You have a number of rights concerning the processing of your personal data and you are always welcome to contact us concerning this on hello@theumamibros.com. According to GDPR you for example have a right to, under certain conditions:
Be informed of how your data is being used by The Umami Bros and its processors; access personal data that The Umami Bros has about you;
ask The Umami Bros to correct inaccurate personal data;
require The Umami Bros to delete your personal data;
request transfer of your data to another controller;
object to certain kinds of processing; and
ask us to restrict the processing of your personal data.
You Have the Right to Withdraw Your Consent
Where The Umami Bros processes personal data based on your consent, you always also have the right to withdraw the consent. This will however not affect the lawfulness of processing based on you consent that has taken place before the consent was withdrawn.
Direct Marketing
You always have the right to object to our processing of your personal data for the purpose of direct marketing and profiling to the extent that it is related to such direct marketing.
Complaints
If you need more information about our processing of personal data or have questions or complaints you are always welcome to contact us on hello@theumamibros.com.
You have the right to lodge a complaint to a supervisory authority in United Kingdom (hello@theumamibros.com).
Changes to the Privacy Policy
This Privacy Policy was last updated on July 1, 2025. The Umami Bros may update this Privacy Policy from time to time and will inform you of the updates by e-mail and through this website. Please make sure to keep yourself updated on the latest version.